As BD expanded its omnichannel retail strategy, the company required a comprehensive and cohesive marketing approach that could effectively engage customers across various channels, particularly email and social media. The goal was to enhance brand awareness, drive sales, and strengthen relationships with both retail customers and professional trade clients.

Overview

Email & Social Media Marketing

A good email and social strategy is key to an e-commerce brand. As the former Retail & Trade Business Development Marketing Manager, our founder developed email and social strategies that matched the look and feel of the brand featuring key products, services, and more.

Event & Influencer

Marketing

Our founder had the privilege of orchestrating numerous in-store events, encompassing book signings, live Q&A sessions, and a celebration for their 100th podcast episode, among others. These gatherings were instrumental in attracting new patrons to our store and fostering in-person engagement with our existing clientele.

We collaborated with influencers to craft compelling narratives that resonated with our target audience, leveraging partnerships in their personal spaces.

Kathleen Barnes Collaboration with our design team.

Overview

Email & Social Media Marketing

Event & Influencer

Marketing

Abbey Glass